Enlarge / Inside the Steve Jobs Theater building at Apple's headquarters. (credit: Samuel Axon)

Apple announced a new product launch event for September 7 , and it's a safe bet that we'll see the next wave of flagship iPhone models when the company's executives and product managers take the stage at the Steve Jobs Theater.

Curiously, this is the earliest in the month we can remember Apple recently hosting a September event, and it also might be the earliest the company has announced the event before it happens, given that it's more than two weeks away.

But those aspects aside, we don't believe this will be an especially unusual event. Apple always uses the September event to announce new iPhone and Apple Watch models, which is exactly what we expect on September 7.