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      Canva’s Affinity acquisition is a subscription-based weapon against Adobe

      news.movim.eu / ArsTechnica · Wednesday, 27 March - 19:27

    Affinity's photo editor.

    Enlarge / Affinity's photo editor. (credit: Canva )

    Online graphic design platform provider Canva announced its acquisition of Affinity on Tuesday. The purchase adds tools for creative professionals to the Australian startup's repertoire, presenting competition for today's digital design stronghold, Adobe.

    The companies didn't provide specifics about the deal, but Cliff Obrecht, Canva's co-founder and COO, told Bloomberg that it consists of cash and stock and is worth "several hundred million pounds."

    Canva, which debuted in 2013, has made numerous acquisitions to date, including Flourish, Kaleido, and Pixabay, but its purchase of Affinity is its biggest yet—by both price and headcount (90). Affinity CEO Ashley Hewson said via a YouTube video that Canva approached Affinity about a potential deal two months ago.

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      Walmart buying TV-brand Vizio for its ad-fueling customer data

      news.movim.eu / ArsTechnica · Tuesday, 20 February - 20:44

    Close-up of Vizio logo on a TV

    Enlarge (credit: Vizio )

    Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

    Walmart said it's buying Vizio for approximately $2.3 billion, pending regulatory clearance and additional closing conditions. Vizio can also terminate the transaction over the next 45 days if it accepts a better offer, per the announcement.

    Walmart will keep selling non-Vizio TVs should the merger close, Seth Dallaire, Walmart US' EVP and CRO who would manage Vizio post-acquisition, told The Wall Street Journal ( WSJ ).

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      Corsair is buying DIY mechanical keyboard brand Drop

      news.movim.eu / ArsTechnica · Monday, 17 July, 2023 - 22:33 · 1 minute

    Drop Signature Series Islay Night on tan table

    Enlarge / Drop has made some pretty expensive keyboards, like this $349 Islay Night that is no longer in stock. (credit: Scharon Harding)

    Corsair is acquiring Drop, the companies announced today. Corsair is already the parent company of other gaming peripherals and PC brands it previously acquired, including Elgato and Origin PC. The latest acquisition adds a brand that's well-known among mechanical keyboard builders to the company's catalog.

    Drop used to be called Massdrop and was founded in 2011. Based in California (like its soon-to-be parent company), its bread and butter has traditionally been parts for DIY mechanical keyboard enthusiasts, including bare-bone kits and premium keycaps. However, the company's selection has expanded to prebuilt mechanical keyboards , including some high-end, supremely expensive ones . The company also sells more mainstream-friendly keyboard parts, like Lord of the Rings prebuilt keyboards and keycaps , and other PC peripherals, like headphones and desk mats. Beyond Drop products, the site also sells other enthusiast-brand products.

    Today, we learned that Corsair reached an agreement to buy Drop but didn't learn of the terms of the "non-material, all-cash transactions." Once the deal closes, people can still shop on Drop's website, and Drop will be a separate brand within Corsair. Drop warranties and customer support will still be handled by Drop, for example. However, Corsair "will be able to offer specialized Corsair and Elgato products to the enthusiast community that Drop is engaged with,” Corsair CEO Andy Paul said in a statement. The stated parameters are similar to how brands Corsair has acquired—Elgato, Origin PC, and Scuf—operate.

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