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Reddit has made it clear that it’s an ad-first business. Today, it expanded on that practice with a new ad format that looks to sell things to Reddit users. Simultaneously, Reddit has marketers who are interested in pushing products to users through seemingly legitimate accounts.

In a blog post today, Reddit announced that its Dynamic Product Ads are entering public beta globally. The ad format uses "shopping signals," aka discussions with people looking to try a product or brand, machine learning, and advertiser product catalogs in order to post relevant ads. Reddit shared an image in the blog post that shows ads, including with products and pricing, that seem to relate to a posted question. User responses to the Reddit post appear under the ad.

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  A somewhat blurry depiction of the new type of ads Reddit is testing. [credit: Reddit ]

Reddit's Dynamic Product Ads can automatically show users ads "based on the products they’ve previously engaged with on the advertiser’s site" and/or "based on what people engage with on Reddit or advertiser sites," per the blog.

Enlarge / O.B., aka Ouroboros, in Marvel's Loki show, which streams on Disney+. (credit: Marvel )

Despite promises of new and improved TV and movie viewing experiences, streaming services remain focused on growing revenue and app usage. As a result of that focus, streaming companies are mimicking the industry they sought to replace—cable.

On Monday, The Information reported that Disney plans to add "a series" of channels to the Disney+ app. Those channels would still be streamed and require a Disney+ subscription to access. But they would work very much like traditional TV channels, featuring set programming that runs 24/7 with commercials. Disney hasn't commented on the report.

Disney is exploring adding channels to Disney+ with "programming in specific genres, including either Star Wars or Marvel-branded shows," The Information said, citing anonymous "people involved in the planning." It's unknown when the Disney+ channels are expected to launch.

Enlarge / A promotional image for a Roku TV. (credit: Roku )

Roku TV sets come with ads. Generally, these are restricted to Roku's home and menu screens, its screensavers, and its first-party video channels , and once you start playing video, the only ads you'll see are the ones from the service you're streaming from. That said, Roku TVs have shown ads atop live TV before .

Now, the company is apparently experimenting with ways to show ads over top of even more of the things you plug into your TV. A patent from spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or whether (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

Enlarge (credit: Discord)

Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users. The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can disable them.

Discord first announced Sponsored Quests on March 7, with Peter Sellis, Discord's SVP of product, writing in a blog post that users would start seeing them in the "coming weeks." Sponsored Quests offer PC gamers in-game rewards for getting friends to watch a stream of them playing through Discord.

Discord shared this image in March as an example of the new type of ads. (credit: Discord )

The goal is for video games to get exposure to more gamers, serving as a form of marketing. On Saturday, The Wall Street Journal ( WSJ ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We’ll get you in front of players. And those players will get you into their friend groups."

Enlarge / A promotional image for Sorry for Your Loss , which was a Facebook Watch original scripted series. (credit: Facebook )

Last April, Meta revealed that it would no longer support original shows, like Jada Pinkett Smith's Red Table Talk talk show, on Facebook Watch. Meta's streaming business that was once viewed as competition for the likes of YouTube and Netflix is effectively dead now; Facebook doesn't produce original series, and Facebook Watch is no longer available as a video-streaming app.

The streaming business' demise has seemed related to cost cuts at Meta that have also included layoffs. However, recently unsealed court documents in an antitrust suit against Meta [ PDF ] claim that Meta has squashed its streaming dreams in order to appease one of its biggest ad customers: Netflix.

Facebook allegedly gave Netflix creepy privileges

As spotted via Gizmodo , a letter was filed on April 14 in relation to a class-action antitrust suit that was filed by Meta customers, accusing Meta of anti-competitive practices that harm social media competition and consumers. The letter, made public Saturday, asks a court to have Reed Hastings, Netflix's founder and former CEO, respond to a subpoena for documents that plaintiffs claim are relevant to the case. The original complaint filed in December 2020 [ PDF ] doesn’t mention Netflix beyond stating that Facebook “secretly signed Whitelist and Data sharing agreements” with Netflix, along with “dozens” of other third-party app developers. The case is still ongoing.

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Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

Walmart said it's buying Vizio for approximately $2.3 billion, pending regulatory clearance and additional closing conditions. Vizio can also terminate the transaction over the next 45 days if it accepts a better offer, per the announcement.

Walmart will keep selling non-Vizio TVs should the merger close, Seth Dallaire, Walmart US' EVP and CRO who would manage Vizio post-acquisition, told The Wall Street Journal ( WSJ ).

Enlarge / Jason Bateman and Laura Linney in the Netflix original series Ozark . (credit: Netflix/YouTube )

Netflix subscribers can expect more price hikes as the company looks to grow revenue in 2024. In its Q4 2023 letter to shareholders, Netflix also revealed plans to eliminate the cheapest ad-free plan available to users.

In the January 23 letter ( PDF ), Netflix said:

As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.

The statement will be unsavory for frugal streamers who have recently endured price hikes from Netflix and other streaming services . In January 2022, Netflix increased the price of its Basic no-ads tier from $8.99 per month to $9.99/month. In October 2023, that same plan went up to $11.99/month. Meanwhile, Netflix's Premium ad-free plan increased from $17.99/month to $19.99/month in January 2022 and then to $22.99/month in October.

Enlarge / A closeup of the webcam on the Displace TV announced in January. (credit: Dislace)

It's no secret that TV makers are seriously invested in pushing ads. Using TVs for advertising goes back to 1941 , when the first TV commercial aired. But as we trudge our way through the 21st century, TV vendors are becoming more involved in ensuring that their hardware is used to sell stuff and add to their own recurring revenue.

This has taken various forms, but in some cases we're seeing increasingly invasive strategies for turning TVs into a primary place for shopping. The latest approach catching attention comes from startup Displace. Its upcoming TVs will use integrated webcams and NFC payment readers to make it easy for people to buy stuff they see on TV.

Displace hasn't officially released a product yet, so skepticism about the TVs it says it will demo at CES 2024 in Las Vegas next month, as spotted by sites like Wifi Hifi , is warranted. (Displace said it would have images of the newly announced TVs to share next year). The startup is specializing in wireless TVs with hot-swappable batteries that can vacuum suction-mount to a wall and zip-line slowly off said wall when sensing an unstable connection or low battery. The original "Displace TV" that Displace announced in January is supposed to ship in mid-2024. Displace has been taking preorders for those.

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We've all experienced it or heard about it happening: Someone has a conversation about wanting a red jacket, and then suddenly, it seems like they're seeing ads for red jackets all over the place.

Makers of microphone-equipped electronics sometimes admit to selling voice data to third parties (advertisers). But that's usually voice data accumulated after a user has prompted their device to start listening to them and after they've opted into (preferably not by default) this sort of data collection.

But a marketing company called CMG Local Solutions sparked panic recently by alluding that it has access to people's private conversations by tapping into data gathered by the microphones on their phones, TVs, and other personal electronics, as first reported by 404 Media on Thursday. The marketing firm had said it uses these personal conversations for ad targeting.