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    Apple ad exec wants to more than double ad revenue with new ads across iOS

    news.movim.eu / ArsTechnica · Monday, 15 August - 20:15

Apple's HQ, as seen in Apple Maps.

Enlarge / Apple's HQ, as seen in Apple Maps. (credit: Samuel Axon)

Apple is looking into significantly ramping up its ads business, according to Bloomberg reporter Mark Gurman, and has already internally explored adding ads to the iPhone's Maps app, with other potential expansions also on the horizon.

The shift may be driven in part by a recent change within the company's reporting structure: Gurman wrote in his email newsletter this week that Apple advertising VP Todd Teresi began reporting directly to Apple services head Eddie Cue a few months back. He also wrote that Teresi plans to increase Apple's advertising revenue from $4 billion annually to billions in the double digits.

As Gurman notes, advertising is already a part of Apple's strategy, but it's limited in scope and to certain places. The most traditional advertisements you'll see in an Apple-made app are the ones in the Stocks and News apps. There, you'll see display ads just like those you see on news websites—both outside of stories and inside of them.

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    Small businesses count cost of Apple’s privacy changes

    news.movim.eu / ArsTechnica · Tuesday, 9 August - 13:29

Small businesses count cost of Apple’s privacy changes

Enlarge (credit: Kentaroo Tryman | Getty Images )

Small businesses are cutting back marketing spending due to Apple’s sweeping privacy changes that have made it harder to target new customers online, in a growing trend that has led to billions of dollars in lost revenues for platforms like Facebook.

Apple last year began forcing app developers to get permission to track users and serve them personalized adverts on iPhones and iPads in changes that have transformed the online advertising sector.

Many small companies which are reliant on online ads to attract new customers told the Financial Times they did not initially notice the full impact of Apple’s restrictions until recent months, when price inflation squeezed consumer demand in major markets worldwide.

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    EU and UK open antitrust probe into Google and Meta over online ads

    news.movim.eu / ArsTechnica · Friday, 11 March, 2022 - 14:40

KRAKOW, POLAND - 2018/08/20: Social media apps with European Union flag are seen in this photo illustration. The European Commission is planning issue a regulation that allows to fine social media platforms and websites if they don

Enlarge / KRAKOW, POLAND - 2018/08/20: Social media apps with European Union flag are seen in this photo illustration.The European Commission is planning issue a regulation that allows to fine social media platforms and websites if they don't delete extremist post within one hour. (Photo by Omar Marques/SOPA Images/LightRocket via Getty Images)

Regulators in Europe and the UK have opened an antitrust probe into a deal between Google and Meta on online advertising, in the latest effort to tackle the market power of the world’s biggest technology companies.

The move follows US antitrust investigators who are also probing an agreement informally known as “Jedi Blue.” The search engine giant and Facebook’s parent company have been accused of working together to carve up advertising profits, acting together to buttress their businesses.

The EU and UK probes represent the latest assault on Big Tech from global regulators that are also preparing to unleash new rules designed to challenge the primacy of groups such as Google, Meta, and Amazon. In response, US tech groups have launched lobbying efforts in Washington and Brussels in an effort to protect their interests.

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    Some Roku smart TVs are now showing banner ads over live TV

    news.movim.eu / ArsTechnica · Tuesday, 18 January, 2022 - 21:49

A Roku streaming box. It seems these ads aren

Enlarge / A Roku streaming box. It seems these ads aren't appearing on Roku's own hardware like this device; instead, they're appearing on TVs that license Roku's software platform.

Some Roku smart TV owners are seeing banner ads appear over live content, according to a thread on the r/cordcutters subreddit .

A user named p3t3or posted the following message:

Welp, this is the last time I purchase or recommend a Roku. After a Sleep Number commercial, I just got a Roku ad sidebar while watching live TV. Really loved the Roku experience up until now, but this is a deal breaker.

The message was accompanied by the following photo:

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    Cosmetic surgery ads aimed at under-18s to be banned in UK

    news.movim.eu / TheGuardian · Thursday, 25 November, 2021 - 00:01

Ban will include social media ads and include anything likely to have particular appeal to young people, says watchdog

Cosmetic surgery clinics are to be banned from targeting adverts for procedures such as breast enlargement, nose jobs and liposuction at under-18s, in a crackdown by the UK advertising watchdog.

New rules will bar ads on all media – ranging from social media sites such as Facebook, TikTok and Instagram to billboards and posters, newspapers, magazines and radio as well as social influencer marketing – that are aimed at under-18s or likely to have a particular appeal to that age group.

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    Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion - Shows what just your metadata, not messages, are worth to advertisers

    GadgeteerZA · news.movim.eu / gadgeteerza-tech-blog · Monday, 1 November, 2021 - 10:56 · 1 minute

An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue following Apple’s changes to its privacy practices. Last year, Apple announced the App Tracking Transparency (ATT) policy that requires apps to ask permission to track users’ data. The policy went into effect in April, barring apps from tracking users if they opt out.

Your metadata (even anonymised) is not the content of your posts or messages, but describes things about you and your behaviour whilst using the platform. So what you click to read, where you pause momentarily while scrolling, your location, what times of the day you are active, whether you use public transport or sit in the traffic in a vehicle, who you follow, how many followers you have, and lots more are all of use to advertisers to see where their campaigns work, and to help predict whether your behaviours may match their product or service.

So one strategy is to try to block some of that metadata at the phone level, or another is for you to try one of the alternative social media sites which do not engage in these practices such as Mastodon, PixelFed, Lemmy, or the many others on the Fediverse. The big centralised social media sites rely heavily on advertising revenue to keep themselves going if they are to offer you their services for "free".

See https://www.theverge.com/2021/10/31/22756135/apple-app-tracking-transparency-policy-snapchat-facebook-twitter-youtube-lose-10-billion

#technology #privacy #socialnetworks #advertising #tracking