Enlarge / O.B., aka Ouroboros, in Marvel's Loki show, which streams on Disney+. (credit: Marvel )

Despite promises of new and improved TV and movie viewing experiences, streaming services remain focused on growing revenue and app usage. As a result of that focus, streaming companies are mimicking the industry they sought to replace—cable.

On Monday, The Information reported that Disney plans to add "a series" of channels to the Disney+ app. Those channels would still be streamed and require a Disney+ subscription to access. But they would work very much like traditional TV channels, featuring set programming that runs 24/7 with commercials. Disney hasn't commented on the report.

Disney is exploring adding channels to Disney+ with "programming in specific genres, including either Star Wars or Marvel-branded shows," The Information said, citing anonymous "people involved in the planning." It's unknown when the Disney+ channels are expected to launch.

Enlarge (credit: Getty )

Canadian telecom Bell Canada has been pushing its cloud-based DVR service to its Fibe TV subscribers for years. While it has given customers advantages, like the ability to view their recordings from more devices, such as phones, compared to using local DVR storage, users don't have as much control over the recordings as they thought they had.

On May 1, Fibe TV will automatically delete recordings stored on its Cloud PVR (personal video recorder) offering once the recordings hit 61 days of age, as confirmed by Canadian online newspaper Daily Hive . Currently, customers maintain access to recordings stored via Cloud PVR for 365 days.

Fibe TV apparently started alerting customers of the upcoming change this month.

Enlarge / Nielsen's breakdown of TV viewing in July 2022. (credit: Nielsen )

A new report from market measurement firm Nielsen says that for the first time, TV viewers watched more on streaming services like Netflix and Disney+ than they did on cable TV, making streaming the most popular way to consume content.

The shift has been predicted by analysts and commentators for years, but it has only now come to fruition. Streaming had previously outpaced over-the-air broadcast TV, but cable was still beating it until July.

In July, streaming accounted for 34.8 percent of audiences' TV viewing. The runner-up was the now-dethroned cable TV, which came up narrowly behind at 34.4 percent. The relatively distant third was broadcast at 21.6 percent.