Enlarge / Tesla's Cybertruck at its 2019 unveiling in California. (credit: FREDERIC J. BROWN/AFP via Getty Images)
Tesla opened its massive new factory in Texas on Thursday night. The event was suitably supersized for a building "as large as three Pentagons," with 15,000 fans on site to see Tesla CEO Elon Musk hold a "Cyber Rodeo," a theme evident in the sheer number of cowboy hats visible on the livestream.
Musk's biggest news of the night was that the long-delayed Cybertruck will go on sale in 2023. First shown in 2019 , the angular stainless-steel pickup was supposed to go into production in 2021. With previous vehicles, Tesla has mostly been conquering fresh territory—there was no serious competition for the Model S for many years, nor the Model 3, and the Model X remains the only EV with six or seven seats.
But now there's the buzzy upstart Rivian, with its very well-reviewed R1T adventure truck . The Hummer EV just made its comeback as an electric super truck . And next month you'll read first drives of the Ford F-150 Lightning, arguably the most important new vehicle of the year.