Tag • #influencers

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AI-created “virtual influencers” are stealing business from humans

news.movim.eu / ArsTechnica · Friday, 29 December - 15:50

Enlarge / Aitana Lopez, an AI-generated influencer, has convinced many social media users she is real. (credit: FT montage/TheClueless/GettyImages)

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.

Brands have paid about $1,000 a post for her to promote their products on social media—despite the fact that she is entirely fictional.

Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.

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The influencer politicians are coming

pubsub.do.nohost.me / Rest of World · Monday, 15 February, 2021 - 11:00

Santa Claus stands at the center of an Instagram photo wearing a big red cowboy hat to promote the music video for a campaign jingle. The song was commissioned by the politician standing to Santa’s right, Samuel García, who is running to be the next governor of the Mexican state of Nuevo León. Mariana Rodríguez uploaded the photo to her 1.2 million followers on Instagram. Instagram But the picture...

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Social media influencers in the Gulf are breaking their silence

pubsub.do.nohost.me / Rest of World · Friday, 12 February, 2021 - 00:25

Xeina Al-Musallam took a deep breath and hit RECORD. “Okay, this is probably take 30, I think,” she said, looking around at the deep-green room papered in flower print, like a dollhouse. The art director and content creator was ready to speak up. Al-Musallam’s feed typically feels like a mood board for a glossy fashion magazine: cascading walls of tropical plants, decadent outdoor tea parties...

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