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Changes at the top and in US production as Toyota reiterates its EV strategy
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Enlarge / The Lexus LF-ZC on display at the Tokyo Auto Show. (credit: Tim Stevens)
Toyota provided flights from Newark, New Jersey, to Tokyo, Japan, and five nights in a hotel so we could attend the Japan Mobility Show plus subsequent briefings and test drives. Ars does not accept paid editorial content.
It has been a few years since Lexus pledged to go fully electric in the North American market by 2030, globally by 2035. That's an aggressive timeline for any manufacturer, particularly for one tied so closely with Toyota, a brand that has been slow on the battery-electric uptake.
Today, at the Japan Mobility Show in Tokyo, Lexus finally gave us a comprehensive look at our likely all-electric future. It debuted not one but two new electric vehicles, both based on the same next-generation platform and promising remarkable efficiency and some stellar aerodynamics.
The LF-ZC and new levels of efficiency
The LF-ZC's interior. (credit: Tim Stevens)
The first car is the LF-ZC, a name that doesn't exactly roll off the tongue. It's an acronym, standing for Lexus Future Zero-emission Catalyst, but forget the awkward nomenclature, because the thing looks fantastic. Long and lean and angular, it has a distinctly Lexus feel despite its unique look.
Enlarge / The dramatic styling of the Lexus LC makes it stand out on the road. (credit: Jonathan Gitlin)
The SUV and crossover remains ascendent , and few automotive body styles have fallen by the wayside like the coupe. As BMW's head designer told Ars last year , "People were prepared to make all these compromises because it was cool. And today, people still want to be cool, but they feel that perhaps those compromises are not cool."
But rather than vibes, let's put the problem in context: in 1992, Lexus sold nearly 28,000 SC coupes . The best year for the SC430—its replacement and the last car factory-fitted with a cassette player—was about half that volume. But in 2023, it's lucky to sell more than 100 LC coupes nationwide each month. Those who take the plunge will find dramatic styling inside and out, and in the case of this LC 500h, a rather intriguing hybrid powertrain.
The LC has been on sale for years—Ars first sampled one in 2018—but until now, we'd never spent more than a day with swoopy coupé and minimal time with the hybrid version.
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Enlarge / Toyota has shown us plenty of electric vehicle concepts and renderings but last year built just 24,000 battery EVs. (credit: Toyota)
It's all change at the top of the world's largest car maker. Akio Toyoda, grandson of the company's founder and CEO since 2009, is being replaced by former Lexus boss Koji Sato as Toyota's new president and CEO. Toyoda will assume the role of company chairman.
The management changes are seen in large part as the company responding to a need to embrace battery-electric vehicles, a huge growth area in the industry but one that Toyota has seemingly neglected in favor of hybrid and plug-in hybrid vehicles.
At a press conference, Sato and his new management team faced many questions about the company's BEV strategy—or lack thereof. BEVs are important to the company, but "this is by no means a rapid change of direction toward BEVs," Sato said.
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