-
chevron_right
The fake Suffolk supermarket tackling problem plastic
news.movim.eu / TheGuardian · Saturday, 10 February - 08:00
DS Smith’s innovation lab is in the spotlight after the packaging firm’s takeover approach from rival Mondi
With its colourful fruit and veg display and shelves filled with groceries it could be your local supermarket, but this is a play shop for adults and there is only one thing missing: plastic.
Well, problem plastic. The mock store is the secret innovation lab of DS Smith, the FTSE 100 paper and packaging firm where major retailers and brands trek to see its big ideas to replace the plastic ready meal containers, fruit punnets and shrink-wrap consumers use every day.
Continue reading...