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This June, approximately 150 motorcycles will thunder down Route 9W in Saugerties, New York, for Ryan’s Ride for Recovery. Organized by Vince Kelder and his family, the barbecue and raffle will raise money to support their sober-living facility and honor their son who tragically died from a heroin overdose in 2015 after a yearslong drug addiction.
The Kelders established Raising Your Awareness about Narcotics (RYAN) to help others struggling with substance-use disorder. For years, the organization has relied on Eventbrite, an event management and ticketing website, to arrange its events. This year, however, alongside listings for Ryan’s Ride and other addiction recovery events, Eventbrite surfaced listings peddling illegal sales of prescription drugs like Xanax, Valium, and oxycodone.
“It’s criminal,” Vince Kelder says. “They’re preying on people trying to get their lives back together.”