Le moulage en une pièce de la plateforme nouvelle génération serait mis au placard par Tesla. L'entreprise est probablement rattrapée par les difficultés techniques d’un projet trop ambitieux.

The electric carmaker’s Cybertruck was recalled last month after safety concerns emerged over the accelerator pedal. Kari Paul reports

Last month Tesla recalled its Cybertrucks after malfunctions involving the accelerator pedal were reported. It is the latest blow for the US electric carmaker, which has been hit by a series of embarrassing failures since the Cybertruck was delivered to customers late last year.

Kari Paul , a technology reporter for Guardian US, talks to Michael Safi about Tesla’s recent struggles, from safety issues to supply-chain delays. Can the company’s embattled chief executive, Elon Musk, turn its fortunes around?

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Everyone wants to win at the things they’re pursuing. In fact, I don’t know a single person who likes to lose. But what influences winning, making money, or achieving goals? It’s your performance. It’s what you do, not what you want, that determines whether you succeed or fail.

This means that rather than focusing on results—whether that’s landing a new client or taking home a sports championship—your goals must always center on your performance. 

Let me share three reasons why:

1. Performance goals are about the process of achieving success. People who set performance goals are more likely to laser-focus on the actions and behaviors they need to succeed. This provides clarity: they define specific targets rather than vaguely pining for “the big win.”

2. Performance goals are entirely under your control. Unlike results, which can be influenced by external factors such as luck, timing, and the actions of others, performance is controlled by one person: you.

Performance goals are solely related to your own efforts and actions. This means you’ll be more likely to feel a sense of ownership and responsibility for your successes, which will increase your motivation and commitment.

3. Performance goals are flexible. Results are often very specific and rigid, which can lead to disappointment and frustration if you or your team falls short of achieving them.

In contrast, performance goals focus on the process of achieving success, which allows for greater adaptability and the ability to adjust course as necessary. This will lead to greater resilience and the ability to bounce back from setbacks and obstacles.

Real-World Examples: The Power of Performance in Action

These three individual principles translate directly to the business world. Let’s look at how three popular companies focus on performance to achieve incredible results.

Amazon

Amazon, the e-commerce and technology giant, has demonstrated consistent performance through its relentless focus on customer satisfaction and continuous innovation.

One example is its implementation of efficient supply chain management. The company invested heavily in building a vast distribution network, utilizing advanced logistics technologies, and optimizing warehouse operations. 

This allowed Amazon to offer fast and reliable delivery, even for large product catalogs, which greatly enhanced the customer experience and cemented the company’s dominance in online retail.

What’s more, Amazon’s introduction of Amazon Prime showcased its commitment to customer-centric services. By offering unlimited fast shipping, exclusive deals, and access to a vast library of digital content, Amazon Prime has created a loyal customer base and contributed to substantial revenue growth.

Apple

Apple is known for its innovation and exceptional performance. One example is the launch of the iPhone. When the first iPhone was introduced in 2007, it revolutionized the smartphone industry. 

Apple’s careful integration of hardware, software, and design resulted in a groundbreaking product that quickly gained widespread popularity. The iPhone’s success propelled Apple to new heights, establishing the company as a leader in the mobile market and significantly increasing its revenue and market value.

Another example of Apple’s superior performance is its retail strategy. Apple stores are known for their sleek design, exceptional customer service, and seamless integration of products and services. 

By creating a unique and immersive retail experience, Apple has consistently achieved success. 

This success can be attributed to Apple’s focus on providing a premium customer experience and showcasing its products in a way that highlights their value and functionality.

Tesla

Tesla, the electric vehicle and clean energy company, has achieved consistent performance by disrupting the automotive industry and pioneering sustainable transportation.

One notable example is the launch of the Model S. With its long range, high performance, and cutting-edge design, the Model S showcased the viability of electric vehicles as a practical and desirable alternative to traditional gasoline-powered cars. 

The Model S received critical acclaim, won numerous awards, and significantly contributed to Tesla’s brand recognition and market value.

Additionally, Tesla’s focus on building a comprehensive charging infrastructure played a crucial role in the company’s success. Tesla Supercharger stations provide fast and convenient charging for Tesla owners, reducing range anxiety and addressing one of the major barriers to electric vehicle adoption.

By investing in charging infrastructure development, Tesla has demonstrated its commitment to supporting the entire electric vehicle ecosystem, further bolstering its position as a leader in the industry.

Performance brings results

Amazon, Apple, and Tesla focused on their performance, which directly led to achieving monumental results. Their consistency in performance and execution only raises the performance bar of their competitors—and our expectations.

The post Why Tesla, Apple and Amazon Prioritize Performance Over Everything Else appeared first on Addicted 2 Success.

Justices reject appeal from CEO, who said requirement amounts to ‘prior restraint’ on his speech in violation of first amendment

The supreme court on Monday rejected an appeal from Elon Musk over a settlement with securities regulators that requires him to get approval in advance of some tweets that relate to Tesla, the electric vehicle company he leads.

The justices did not comment in leaving in place lower-court rulings against Musk, who complained that the requirement amounts to “prior restraint” on his speech in violation of the first amendment. The ruling comes a day after he made an unannounced visit to China aimed at sealing a deal to roll out Tesla’s driver assistance features there.

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Une partie des investisseurs de Tesla semblent avoir été hypnotisés par le discours optimiste d'Elon Musk lors des résultats financiers. Pourtant, rien de tangible n'a été mis sur la table. L'édito de la newsletter Watt Else du 25 avril revient sur le sujet.

Les agences fédérales américaines ont dévoilé une enquête sur l'Autopilot de Tesla, dans laquelle elles affirment que le programme d'assistance à la conduite du groupe d'Elon Musk, donne un faux sentiment de sécurité au conducteur.

Federal transportation agency finds Tesla’s claims about feature don’t match their findings and opens second investigation

US auto-safety regulators said Friday that their investigation into Tesla’s Autopilot had identified at least 13 fatal crashes in which the feature had been involved. The investigation also found the electric carmaker’s claims did not match up with reality.

The National Highway Traffic Safety Administration (NHTSA) disclosed on Friday that during its three-year Autopilot safety investigation, which it launched in August 2021, it identified at least 13 Tesla crashes involving one or more death, and many more involving serious injuries, in which “foreseeable driver misuse of the system played an apparent role”.

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EV sales have plateaued economic headwinds and weaker state subsidies but the glut might just be a temporary rut

Elon Musk became the world’s richest man by evangelising about electric cars – and delivering them by the million. Yet in recent months his company, Tesla, has struggled to maintain its momentum: sales have dropped this year, and so has its share price.

Those struggles have become emblematic of a broader reckoning facing the electric vehicle (EV) industry. After the soaring demand and valuations of the coronavirus pandemic years, the pace of sales growth has slowed. The industry has entered a new phase, with questions over whether the switch from petrol and diesel to cleaner electric is facing a troublesome stall or a temporary speed bump.

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En attendant la présentation de son robotaxi autonome, Tesla lève le voile sur son application de covoiturage. Alors que le constructeur traverse un trou d'air, le Tesla Network est l'une des pistes pour relancer le champion américain de l'électrique.