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      Apple’s plastic-free packaging means pack-in logo stickers are going away

      news.movim.eu / ArsTechnica · 6 days ago - 18:10 · 1 minute

    Many different Apple stickers from many different products and eras.

    Enlarge / Many different Apple stickers from many different products and eras. (credit: Andrew Cunningham)

    As a noted sticker enthusiast , I’m always on the lookout for news at the intersection of stickers and technology. Which is why this report from 9to5Mac caught my eye: Apple is apparently starting to wind down its decades-long practice of including Apple logo stickers in the box with all of its products.

    If you buy a new iPad Air or iPad Pro, you’ll be able to get some stickers if you ask the people at the Apple Store to include them (stores will get a “limited quantity” of stickers they can distribute on request). But the little sticker insert that has come with Macs, iPods, iPhones, iPads, and other devices and accessories for as long as I can remember will stop being one of the default pack-ins.

    Apple is apparently cutting down on its sticker distribution to help meet its environmental goals. The stickers are some of the last bits of plastic included in most modern Apple packaging; in recent years, even the plastic backing layer for the stickers has been replaced with wax paper instead. This happened around the same time that the inner layer of packaging wrapped around new Apple devices also shifted from plastic to paper and when plastic-sealed boxes gave way to tear-away paper adhesive strips.

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      ‘Destruction of the human experience’: Apple iPad ad prompts online backlash

      news.movim.eu / TheGuardian · 6 days ago - 15:17

    Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some – including Hugh Grant

    Apple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.

    The ad, launched by Apple’s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items – ranging from a piano and a metronome to tins of paint and an arcade game – before a single iPad Pro then appears in their place. A voiceover then states: “The most powerful iPad ever is also the thinnest.”

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      A crushing backlash to Apple’s new iPad ad

      news.movim.eu / ArsTechnica · 6 days ago - 13:15

    A screenshot of the Apple iPad ad

    Enlarge / A screenshot of the Apple iPad ad. (credit: Apple via YouTube)

    An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online backlash.

    The one-minute video was launched by Apple chief executive Tim Cook to support its new range of iPads, the first time that the US tech giant has overhauled the range for two years as it seeks to reverse faltering sales.

    The campaign—soundtracked by Sonny and Cher’s 1971 hit All I Ever Need Is You —is designed to show how much Apple has been able to squeeze into the thinner tablet. The ad was produced in-house by Apple’s creative team, according to trade press reports.

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      Logic Pro gets some serious AI—and a version bump—for Mac and iPad

      news.movim.eu / ArsTechnica · 7 days ago - 23:22 · 1 minute

    The new Chord Track feature.

    Enlarge / The new Chord Track feature. (credit: Apple)

    If you watched yesterday's iPad-a-palooza event from Apple, then you probably saw the segment about cool new features coming to the iPad version of Logic Pro, Apple's professional audio recording software. But what the event did not make clear was that all the same features are coming to the Mac version of Logic Pro—and both the Mac and iPad versions will get newly numbered. After many years, the Mac version of Logic Pro will upgrade from X (ten) to 11, while the much more recent iPad version increments to 2.

    Both versions will be released on May 13, and both are free upgrades for existing users. (Sort of—iPad users have to pay a subscription fee to access Logic Pro, but if you already pay, you'll get the upgrade. This led many people to speculate online that Apple would move the Mac version of Logic to a similar subscription model; thankfully, that is not the case. Yet.)

    Both versions will gain an identical set of new features, which were touched on briefly in Apple's event video. But thanks to a lengthy press release that Apple posted after the event, along with updates to Apple's main Logic page , we now have a better sense of what these features are, what systems they require, and just how much Apple has gone all-in on AI. Also, we get some pictures.

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      M4 iPad Pro CPU cores and RAM amount are tied to storage capacity

      news.movim.eu / ArsTechnica · 7 days ago - 17:32

    The new M4 iPad Pro.

    Enlarge / The new M4 iPad Pro. (credit: Apple)

    When Apple announced the Apple M4 chip during its iPad Pro event yesterday, it mentioned that the chip came with "up to" four high-performance CPU cores.

    Those short, easily missable words always mean that there's a lower-end version of the chip coming that doesn't include that many CPU cores, and the tech specs page for the new iPad Pro has the full details: iPad Pros with 256GB or 512GB of storage use a version of the M4 with three high-performance CPU cores and six smaller efficiency cores. Only the models with 1TB and 2TB of storage have an M4 with all four high-performance CPU cores enabled.

    The 256GB and 512GB models also ship with 8GB of RAM, where the 1TB and 2TB models come with 16GB of memory installed. Though these changes are clearly spelled out on the Tech Specs page, the actual configuration page for the iPad Pros in Apple's online store doesn't give any indication that upgrading storage also upgrades your CPU and RAM.

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      Apple n’assume pas d’abandonner vraiment ses stickers en plastique

      news.movim.eu / Numerama · 7 days ago - 12:02

    Le géant de la tech a annoncé que ses nouveaux iPad ne seront pas accompagnés de ses traditionnels stickers en plastique en forme de pomme. Les clients peuvent toutefois encore les demander en magasins, qu'Apple renflouera s'ils terminent leur stock.

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      Ultra Retina XDR, Tandem OLED : les termes marketing les plus délirants d’Apple

      news.movim.eu / Numerama · 7 days ago - 09:43

    Les nouveaux iPad Pro et iPad Air ajoutent encore des noms délirants au lexique des termes marketing utilisés par Apple. On adorerait assister aux réunions où ces termes sont choisis.

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      Hands-on with the new iPad Pros and Airs: A surprisingly refreshing refresh

      news.movim.eu / ArsTechnica · Tuesday, 7 May - 20:06 · 1 minute

    Apple's latest iPad Air, now in two sizes. The Magic Keyboard accessory is the same one that you use with older iPad Airs and Pros, though they can use the new Apple Pencil Pro.

    Enlarge / Apple's latest iPad Air, now in two sizes. The Magic Keyboard accessory is the same one that you use with older iPad Airs and Pros, though they can use the new Apple Pencil Pro. (credit: Andrew Cunningham)

    Apple has a brand-new lineup of iPad Pro and Air models for the first time in well over a year. Most people would probably be hard-pressed to tell the new ones from the old ones just by looking at them, but after hands-on sessions with both sizes of both tablets, the small details (especially for the Pros) all add up to a noticeably refined iPad experience.

    iPad Airs: Bigger is better

    But let's begin with the new Airs, since there's a bit less to talk about. The 11-inch iPad Air (technically the 6th-generation model) is mostly the same as the previous-generation A14 and M1 models, design-wise, with identical physical dimensions and weight. It's still the same slim-bezel design Apple introduced with the 2018 iPad Pro, just with a 60 Hz LCD display panel and Touch ID on the power button rather than Face ID.

    So when Apple says the device has been "redesigned," the company is mainly referring to the fact that the webcam is now mounted on the long edge of the tablet rather than the short edge. This makes its positioning more laptop-y when it's docked to the Magic Keyboard or some other keyboard.

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      Premier essai de l’iPad Pro M4 : la finesse d’un MacBook Air, la noirceur de l’OLED

      news.movim.eu / Numerama · Tuesday, 7 May - 18:02

    À Londres, Numerama a pu essayer en avant-première les nouveaux iPad Pro et iPad Air, près de deux ans après l'annonce des derniers modèles. Le nouvel iPad Pro, avec son écran OLED ultra-lumineux, son revêtement mat optionnel, sa finesse de tous les records, sa prometteuse puce M4 et son clavier en aluminium est, de loin, le plus intéressant.