• chevron_right

      Use Admin Roles to Share Access to LinkedIn Pages

      pubsub.dcentralisedmedia.com / LifehackerAustralia · Tuesday, 9 February, 2021 - 22:00 · 2 minutes

    Managing your business’ presence on LinkedIn takes teamwork, but unless you really know and trust your colleagues, you probably aren’t comfortable sharing the company LinkedIn page’s password with another employee just so they can post updates.

    Thankfully, LinkedIn now lets you add other users as admins for any page you own. With these new admin tools, you can give someone else the ability to post updates and manage new job listings for your company from their personal account. They never have to sign into the page.

    There are obvious privacy benefits to using LinkedIn’s new admin roles, but they can also help you organise your business by assigning admin privileges based on a person’s role in the company.

    Don’t Use LinkedIn to ‘Build Your Brand’

    Like all social networks in 2021, LinkedIn is regularly swarmed by users trying to go viral or make a splash by pontificating about their career insights. Though it isn’t as toxic as Facebook or Twitter — remaining a much more benign platform existing (mostly) outside of the social media culture...

    Read more

    There are two types of admins you can create for a LinkedIn page: Page Admins , who maintain the page’s content and communication, and Paid Media Admins who can create and manage ads and sponsored content for a page. Each type has a hierarchy of roles that grant the admin different features and privileges. Here’s a quick explanation of each:

    Page Admins:

    • Super Admin: Has full access to all admin tools, and is the only role that can edit a page’s information, deactivate a page, or add (and remove) other page admins.
    • Content Admin: Can create, post, and manage page-related updates, Events, Stories, and job listings.
    • Analyst: Can access a page’s analytics tab on LinkedIn and access the page in third-party analytics tools.

    Paid Media Admins:

    • Sponsored Content Poster: Can post sponsored content and ads on behalf of a company through their personal LinkedIn profile.

    • Lead Gen Forms Manager: Can download marketing lead data from page-associated ad campaigns.

    • Pipeline Builder: Can create and edit Pipeline Builder landing pages for other Media Admins and manage leads through LinkedIn Recruiter.

    LinkedIn says the new admin tools are rolling out to all users, but it may take some time before they’re universally available. However, once they are, you can start assigning admin roles to any employee, advertiser, or member associate with your page.

    How to become an admin on LinkedIn

    Users can request admin privileges for any page they work for or are otherwise associated with. The process is identical on desktop and mobile:

    1. Add current position with the organisation on your LinkedIn profile. As LinkedIn’s support page notes , this is a required step to ensure you’re qualified to be an admin.
    2. Open the LinkedIn page you’re requesting admin privileges for.
    3. Click/tap the three dot “More” icon.
    4. Select “Request Admin.”
    5. Confirm that you’re authorised to become an Admin, then click/tap “Request access.”
    6. You’ll receive a notification once your request is approved.

    (Note that requesting access grants that page’s Super Admins access to your profile’s public info.)

    The post Use Admin Roles to Share Access to LinkedIn Pages appeared first on Lifehacker Australia .

    • chevron_right

      How to Find and Support Local Black-Owned Businesses

      pubsub.dcentralisedmedia.com / LifehackerAustralia · Thursday, 4 February, 2021 - 22:45 · 1 minute

    Supporting Black businesses can be difficult if you don’t know where to look. Thankfully, several apps have set out to correct that, making it easier to find both common and unique items you need — all provided by Black business owners.

    Official Black Wall Street

    The Official Black Wall Street app pays tribute to the all-Black community in Tulsa, Oklahoma, which was burned down in the 1920s by white supremacists. The app carries on the legacy of Black commerce by compiling a directory of Black businesses from around the country, using location technology to locate businesses near you.

    We Buy Black

    We Buy Black calls itself “the Black Amazon,” providing the user with everyday products — from laundry detergent and toothpaste to books and footwear — made by Black companies. The site’s simple layout and clear categories make for such convenient shopping, you’ll wonder if you even need Amazon at all.

    Chez nous

    While the other apps feature businesses across the United States, Chez nous offers a global listing of BIPOC-, women-, LGBTQIA-owned businesses to choose from. The app updates with new listings every week crowdsourced by consumers and other business owners. The site is beautiful, featuring vibrant imagery and proudly displaying its vision of inclusivity in entrepreneurial success. You can search categories such as music and culture, “ally-approved,” health and wellness, and even job opportunities — and if you feel like browsing, their recommendations section is a useful tool.

    Originally posted in 2017, and updated on February 04, 2021 with new recommendations.

    The post How to Find and Support Local Black-Owned Businesses appeared first on Lifehacker Australia .