Enlarge / ASRock's take on AMD's Radeon RX 7900 GRE. (credit: Andrew Cunningham)

In July 2023, AMD released a new GPU called the "Radeon RX 7900 GRE" in China. GRE stands for "Golden Rabbit Edition," a reference to the Chinese zodiac, and while the card was available outside of China in a handful of pre-built OEM systems, AMD didn't make it widely available at retail.

That changes today—AMD is launching the RX 7900 GRE at US retail for a suggested starting price of $549. This throws it right into the middle of the busy upper-mid-range graphics card market, where it will compete with Nvidia's $549 RTX 4070 and the $599 RTX 4070 Super, as well as AMD's own $500 Radeon RX 7800 XT.

We've run our typical set of GPU tests on the 7900 GRE to see how it stacks up to the cards AMD and Nvidia are already offering. Is it worth buying a new card relatively late in this GPU generation, when rumors point to new next-gen GPUs from Nvidia, AMD, and Intel before the end of the year? Can the "Golden Rabbit Edition" still offer a good value, even though it's currently the year of the dragon?

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  PNY's version of the RTX 4080 Super. [credit: Andrew Cunningham ]

Nvidia's new RTX 4080 Super is technically faster than the regular 4080 , but, by an order of magnitude, the most interesting thing about it is that, at its launch price of $999, it's $200 cheaper than the original 4080. I am going to write more after this sentence, but that's basically the review. You're welcome to keep reading, and I would appreciate it if you would, but truly there is only one number you need to know, and it is "$200."

All three of these Super cards—the 4070 Super , the 4070 Ti Super , and now the 4080 Super—are mild correctives for a GPU generation that has been more expensive than its predecessors and also, in relative terms, less of a performance boost. The difference is that where the 4070 Super and 4070 Ti Super try to earn their existing price tags by boosting performance, the 4080 Super focuses on lowering its price to be more in line with where its competition is.

Yes, it's marginally faster than the original 4080, but its best feature is a price drop from $1,199 to a still high, but more reasonable, $999. What it doesn't do is attempt to close the gap between the 4080 series and the 4090, a card that still significantly outruns any other consumer GPU that AMD or Nvidia offers. But if you have a big budget, want something that's still head-and-shoulders above the entire RTX 30-series, and don't want to deal with the 4090's currently inflated pricing, the 4080 Super is much more appealing than the regular 4080, even if it is basically the same GPU with a new name.

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  Our specific RTX 4070 Ti Super is a PNY model, the RTX 4070 Ti Super 16GB Verto. [credit: Andrew Cunningham ]

Of all of Nvidia's current-generation GPU launches, there hasn't been one that's been quite as weird as the case of the "GeForce RTX 4080 12GB."

It was the third and slowest of the graphics cards Nvidia announced at the onset of the RTX 40-series, and at first blush it just sounded like a version of the second-fastest RTX 4080 but with less RAM. But spec sheets and Nvidia's own performance estimates showed that there was a deceptively huge performance gap between the two 4080 cards, enough that calling them both "4080" could have lead to confusion and upset among buyers.

Taking the hint, Nvidia reversed course, " unlaunching " the 4080 12GB because it was "not named right." This decision came late enough in the launch process that a whole bunch of existing packaging had to be trashed and that new BIOSes with new GPU named needed to be flashed to the cards before they could be sold.

Enlarge / Nvidia's latest GPUs, apparently dropping out of hyperspace. (credit: Nvidia)

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  Nvidia's latest GPUs, apparently dropping out of hyperspace. [credit: Nvidia ]

If there’s been one consistent criticism of Nvidia’s RTX 40-series graphics cards, it’s been pricing. All of Nvidia’s product tiers have seen their prices creep up over the last few years, but cards like the 4090 raised prices to new heights, while lower-end models like the 4060 and 4060 Ti kept pricing the same but didn’t improve performance much.

Today, Nvidia is sprucing up its 4070 and 4080 tiers with a mid-generation “Super” refresh that at least partially addresses some of these pricing problems. Like older Super GPUs, the 4070 Super, 4070 Ti Super, and 4080 Super use the same architecture and support all the same features as their non-Super versions, but with bumped specs and tweaked prices that might make them more appealing to people who skipped the originals.

The 4070 Super will launch first, on January 17th, for $599. The $799 RTX 4070 Ti Super launches on January 24th, and the $999 4080 Super follows on January 31st.

Enlarge (credit: Andrew Cunningham)

In many ways, 2023 was a long-awaited return to normalcy for people who build their own gaming and/or workstation PCs. For the entire year, most mainstream components have been available at or a little under their official retail prices, making it possible to build all kinds of PCs at relatively reasonable prices without worrying about restocks or waiting for discounts. It was a welcome continuation of some GPU trends that started in 2022. Nvidia, AMD, and Intel could release a new GPU, and you could consistently buy that GPU for roughly what it was supposed to cost.

That's where we get into how frustrating 2023 was for GPU buyers, though. Cards like the GeForce RTX 4090 and Radeon RX 7900 series launched in late 2022 and boosted performance beyond what any last-generation cards could achieve. But 2023's midrange GPU launches were less ambitious. Not only did they offer the performance of a last-generation GPU, but most of them did it for around the same price as the last-gen GPUs whose performance they matched.

The midrange runs in place

Not every midrange GPU launch will get us a GTX 1060 —a card roughly 50 percent faster than its immediate predecessor and beat the previous-generation GTX 980 despite costing just a bit over half as much money. But even if your expectations were low, this year's midrange GPU launches have been underwhelming.

Enlarge / AMD's Radeon RX 7600. (credit: Andrew Cunningham)

It's been an up-and-down decade for most consumer technology, with a pandemic-fueled boom in PC sales giving way to a sales crater that the market is still gradually recovering from . But few components have had as hard a time as gaming graphics cards, which were near impossible to buy at reasonable prices for about two years and then crashed hard as GPU companies responded with unattainable new high-end products .

According to the GPU sales analysts at Jon Peddie Research, things may finally be evening out. Its data shows that GPU shipments have returned to quarter-over-quarter and year-over-year growth after two years of shrinking sales. This is the second consecutive quarter this has happened, which "strongly indicates that things are finally on the upswing for the graphics industry."

JPR reports that overall GPU unit shipments (which include integrated and dedicated GPUs) are up 16.8 percent from Q2 and 36.6 percent from a year ago. Dedicated GPU sales increased 37.4 percent from Q2. When comparing year-over-year numbers, the biggest difference is that Nvidia, AMD, and Intel all have current-generation GPUs available in the $200–$300 range, including the GeForce RTX 4060 , the Radeon RX 7600 , and the Arc A770 and A750 , all of which were either unavailable or newly launched in Q3 of 2022.