The history of how the all-American breakfast snack was created is served up with lashings of goofiness in this comedy caper

Standup veteran Jerry Seinfeld makes his directing debut with this decent family comedy that puts a surreal twist on the history of Pop-Tarts, one of the US’s most beloved snacks: the sheer goofiness and disposable pointlessness are entertaining.

Seinfeld created the film with co-writers Spike Feresten, Andy Robin and Barry Marder, the same writing team that worked on Bee Movie , the animation that Seinfeld starred in, produced and co-wrote in 2007. Unfrosted doesn’t quite have the flair of Bee Movie, but there’s a steady stream of excellent gags, creating a rising crescendo of silliness similar in effect to Seinfeld’s own distinctive falsetto-hysterical declamation at the moment of ultimate joke-awareness. There are also nice supporting roles and cameos, including an extraordinary dual walk-on from Jon Hamm and John Slattery, recreating their ad exec Mad Men personae Don Draper and Roger Sterling.

The comedian’s claim that wokeness is the reason why comedy is no longer as funny is lazy – and inaccurate

Jerry Seinfeld is currently at saturation point, promoting his new Pop Tarts movie Unfrosted . Still a canny operator, however, Seinfeld understands that the last thing anyone in the world wants to hear about is his new Pop Tarts movie. After all, there is realistically only so much available media interest in a streaming period comedy film about a breakfast product. And so Unfrosted has taken something of a backseat to a much more newsworthy proposition: Jerry Seinfeld mouthing off for clicks.

Until now, Seinfeld’s targets have included the film industry (the people he worked with “don’t have any idea that the movie business is over”) and his disdain for dabblers (“There’s nothing I revile quite as much as a dilettante”), despite being a man who has just directed his first film at the age of 70. True, he has also tried talking about things he actually enjoys, like his love of watching surfing videos on YouTube, but that isn’t really what gets the clicks these days. And so, with some inevitability, Jerry Seinfeld has pulled out the big guns and declared that the left is destroying comedy.