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      Apple plans biggest iPad Pro update since 2018 / ArsTechnica · Monday, 28 August - 19:48

    iPad Pro 2022 attached to a Magic Keyboard

    Enlarge / The 2022 iPad Pro with Magic Keyboard. (credit: Kevin Purdy)

    Apple's iPad Pro is set to get its biggest redesign since 2018, according to a new report. Slated for a launch next year, it will seek to turn around recent years' slow tablet sales.

    The information comes from Bloomberg reporter Mark Gurman —as you probably could have guessed by now. Gurman claims to have knowledge of Apple's plans, stating that the new iPad Pro will have everything from a new chip to a new screen technology, a different design, and a revamped keyboard accessory.

    The new chip is obvious—that has been the standard minimum for any new iPad Pro refresh. The current iPad Pro has the M2 chip, and the new one will predictably have the M3 chip. Expect some notable performance gains—not that the M2 was too slow for most people using the iPad Pro already.

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      Report: “Apple Watch X” will redesign the popular wearable for the first time / ArsTechnica · Monday, 14 August - 19:38

    Apple Watch models set out on a table

    Enlarge / The Apple Watch (seen here in its current iterations) is set to get a new look. (credit: Corey Gaskin )

    Annual updates to the standard Apple Watch have been almost too small to mention for the past few years, and it looks like that trend will continue with the new wearables Apple plans to debut next month. But, according to a Bloomberg newsletter , a major Apple Watch overhaul is coming as soon as next year.

    Dubbed "Watch X," it will be the 10th edition of the Apple Watch that was originally announced in 2014 and released in 2015. To commemorate the occasion, Apple is planning the most significant redesign of the Watch yet apart from the recently launched Ultra, which is more of a spinoff than a direct follow-up.

    Of course, that's not saying much. Each year's update has typically brought one small change—like a slightly bigger screen, a modest CPU speed bump, or a new health tracking feature aimed at one specific ailment—such that there's little reason to upgrade even once every two or three years, much less annually.

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      Apple plans to launch a monitor that stays on when you shut down your Mac / ArsTechnica · Monday, 3 July - 15:51

    Apple's Studio Display

    Enlarge / Pictured: Apple's 2022 Studio Display. (credit: Andrew Cunningham)

    In the subscribers-only section of his weekly newsletter, Bloomberg reporter Mark Gurman (who has reported accurately on new Apple hardware in the past) claims that Apple will introduce an external Mac monitor that can act as a smart home display when a Mac goes to sleep or is shut down.

    The feature would be available on at least one monitor in an upcoming lineup that will likely include successors to Apple's Pro Display XDR and Studio Display. The newsletter didn't go into much detail about the upcoming displays beyond the smart home feature.

    Like the Studio Display, a new monitor with smart home capabilities would run on a chip first seen in the iPhone. The Studio Display contains Apple's A13 chip—the same seen in the iPhone 11 line of smartphones. The upcoming smart display could potentially run on the A16 seen in the iPhone 14 Pro, since that device introduced a similar always-on display feature to Apple's smartphone lineup.

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      Report: Apple’s mixed reality headset is just a few months away / ArsTechnica · Monday, 14 November, 2022 - 21:50

    The "Sword of Damocles" head-mounted display, the original augmented reality headset, circa 1968.

    Enlarge / The "Sword of Damocles" head-mounted display, the original augmented reality headset, circa 1968. (credit: Ivan Sutherland)

    Apple is wrapping up development of its long-rumored, long-delayed mixed reality headset, and is gearing up for a launch as soon as early next year, according to Bloomberg reporter Mark Gurman's weekly newsletter.

    Recent job listings posted by Apple suggest that the company is looking to fill content creation roles for the device, suggesting that the core technology is set enough that developers, producers, artists, and the like work confidently with it. That's in contrast to the product's state not that long ago , when differing opinions about the product's feature set, specs, and design led to shifting goalposts that would have been a headache for content creators.

    Among those content creation roles is at least one that would focus on "the development of a 3D mixed-reality world," not dissimilar in some respects to Meta's Horizon Worlds. But while Horizon Worlds' spaces exist entirely in VR, an Apple job listing describes "connected experiences in a 3D mixed-reality world," suggesting that augmented reality may also play a part.

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      Report: M2 Pro and M2 Max Macs coming in 2023, not 2022 / ArsTechnica · Monday, 31 October, 2022 - 21:35

    The 14- and 16-inch MacBook Pro from 2021.

    Enlarge / The 14- and 16-inch MacBook Pro from 2021. (credit: Samuel Axon)

    For months, there have been rumors that Apple would launch new, M2-based Macs—specifically MacBook Pro and Mac mini models with new M2 Pro or M2 Max chips—sometime before the end of this year. But now two usually reliable insiders and Apple CEO Tim Cook are signaling that those new computers will arrive sometime in early March instead.

    During a recent call with investors last week, Cook began a sentence with "as we approach the holiday season, with our product lineup set," suggesting that there will be no new hardware announcements from Apple in 2022.

    Further, analyst Ming-Chi Kuo tweeted several weeks back that he expects the new MacBook Pro models in early 2023.

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      Apple ad exec wants to more than double ad revenue with new ads across iOS / ArsTechnica · Monday, 15 August, 2022 - 20:15

    Apple's HQ, as seen in Apple Maps.

    Enlarge / Apple's HQ, as seen in Apple Maps. (credit: Samuel Axon)

    Apple is looking into significantly ramping up its ads business, according to Bloomberg reporter Mark Gurman, and has already internally explored adding ads to the iPhone's Maps app, with other potential expansions also on the horizon.

    The shift may be driven in part by a recent change within the company's reporting structure: Gurman wrote in his email newsletter this week that Apple advertising VP Todd Teresi began reporting directly to Apple services head Eddie Cue a few months back. He also wrote that Teresi plans to increase Apple's advertising revenue from $4 billion annually to billions in the double digits.

    As Gurman notes, advertising is already a part of Apple's strategy, but it's limited in scope and to certain places. The most traditional advertisements you'll see in an Apple-made app are the ones in the Stocks and News apps. There, you'll see display ads just like those you see on news websites—both outside of stories and inside of them.

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      The MacBook Pro will get the M2 treatment as soon as this fall / ArsTechnica · Monday, 18 July, 2022 - 19:56

    Second-generation refreshes of the current 14-inch and 16-inch MacBook Pro design could arrive as soon as this fall, according to Bloomberg's Mark Gurman. The updated laptops will feature more powerful chips based on Apple's M2, he claims.

    In his weekly Power On newsletter, the journalist—who has accurately reported on upcoming Apple products before—wrote that the overall design of the MacBook Pro is "likely to stay roughly the same," with no major new visual changes or features beyond what comes with the M2 generation of system-on-a-chip.

    Gurman predicts that, unsurprisingly, the two new MacBook Pro models will offer buyers a choice between an M2 Pro and an M2 Max chip. These chips will be much faster and more oriented toward heavy-duty workflows than the M2 that shipped over the past couple of months in the 2022 refreshes of the MacBook Air and 13-inch MacBook Pro.

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