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      ‘Advergames’: how games platform Roblox became a corporate marketing playground

      news.movim.eu / TheGuardian · 15:00

    Advertising to children is strictly regulated – but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users?

    In the blocky world of Chipotle Burrito Builder , players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from Chipotle’s real-world menu. Your shirt and cap are emblazoned with the Chipotle logo. And when the game launched two years ago, the first 100,000 players could earn “Burrito Bucks” to exchange for a prize on Chipotle’s website .

    Then there’s Hyundai Mobility Adventure that lets you test-drive models of the Korean manufacturer’s cars. Samsung Galaxy Station gives you a mock-up of the company’s latest smartphone to take around extraterrestrial worlds. Telefónica Town challenges you to climb an assault course built of products from the telecommunication giant’s catalogue. Vans World simply hands you a skateboard with which to bust a few kickflips across a park plastered with the shoe manufacturer’s logo.

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      ‘I find them quite magical’: the UK’s obsession with weather apps

      news.movim.eu / TheGuardian · 08:00

    Queen Camilla is apparently fixated with the forecast on her phone, behind which lies not just granular details but surprisingly lucrative businesses

    Several times a day, Francesca Simon, the author of the Horrid Henry children’s books, gets out her phone to check the weather – not just for where she is, but where friends and family live, where she has been on holiday, where she was brought up.

    “I love weather apps. I find them quite magical,” she said. With about 10 locations logged, her friends make fun of her “weather porn” habit. “If I don’t like what I’m seeing on one app, I’ll check another.”

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      Smart rings: England players hope £300 gadget will give them Euro 2024 edge

      news.movim.eu / TheGuardian · 05:00

    FA has supplied Oura health trackers popularised by stars including Prince Harry to Gareth Southgate and team

    Adored by royalty and celebrities across the globe, the a £300 smart ring has found itself centre stage at the Euros, adorning the fingers of England players and staff, who are hopeful it can give them the edge over Spain on Sunday.

    Bought in bulk in March by the FA – and previously described as “addictive” by defender John Stones – the hi-tech piece of titanium monitors the players’ heart rate, sleep and stress levels, calculating their readiness to train and seize victory on the pitch.

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      Meta lifts restrictions on Trump’s Facebook and Instagram accounts

      news.movim.eu / TheGuardian · Yesterday - 22:06

    ‘Guardrails’ that previously existed removed as Meta says voters should be able to hear from presidential nominees

    Meta has removed previous restrictions on the Facebook and Instagram accounts of Donald Trump as the 2024 election nears, the company announced on Friday.

    Trump was allowed to return to the social networks in 2023 with “guardrails” in place, after being banned over his online behavior during the 6 January insurrection. Those guardrails have now been removed.

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      Saudi Arabia to host first ‘Olympics Esports Games’ in 2025

      news.movim.eu / TheGuardian · Yesterday - 20:47

    IOC signs deal with kingdom to host gaming Olympics over 12-year period amid criticism of Saudi human rights record

    Saudi Arabia and the International Olympic Committee have announced a 12-year agreement to host the new esports Olympics in the oil-rich kingdom starting next year.

    The partnership promises “Olympic Esports Games held regularly”, the International Olympic Committee said in a statement on Friday, beginning with the Esports Olympics in 2025. Saudi Arabia did not disclose how much it planned to spend on the competition.

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      AI prompts can boost writers’ creativity but result in similar stories, study finds

      news.movim.eu / TheGuardian · Yesterday - 18:00


    Ideas generated by ChatGPT can help writers who lack inherent flair but may mean there are fewer unique ideas

    Once upon a time, all stories were written solely by humans. Now, researchers have found AI might help authors tell a tale.

    A study suggests that ideas generated by the AI system ChatGPT can help boost the creativity of writers who lack inherent flair – albeit at the expense of variety.

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      EU regulators warns X may face fines for ‘deceptive’ blue-tick system

      news.movim.eu / TheGuardian · Yesterday - 12:24

    Preliminary findings suggest X breached Digital Services Act in three ways and could be fined 6% of global turnover

    Elon Musk’s X has been warned by the EU it potentially faces large fines after regulators said its blue-tick system for users is deceptive and in breach of its landmark social media rules.

    Announcing preliminary findings from an investigation, the European Commission said the platform did not comply with the Digital Services Act . X faces fines of up to 6% of its global turnover if the preliminary findings are confirmed.

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      Steelmakers fire up to swap centuries-old reliance on coal for electric arc furnaces

      news.movim.eu / TheGuardian · Yesterday - 08:00

    As Tata Steel and British Steel close their polluting blast furnaces, will Labour get behind the switch to more energy-efficient technology – and secure jobs?

    The warning is to “wait for the snap, crackle and pop” as three glowing electrodes are dropped into an electric arc furnace in Cardiff. What follows sounds like thunder and lightning. It is a human-induced storm in a massive, ceramic-lined cup, holding 140 tonnes of rapidly melting steel.

    The plant, owned by Spain’s Celsa, melts scrap steel using high-voltage electrical currents that generate the 1,600C needed to turn the metal to liquid. The glowing steel is then ready to be cast, twisted and crushed into the rods used to reinforce concrete.

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      Novak Djokovic, Elon Musk and others should grasp this: fame and public affection are not the same thing | Mark Borkowski

      news.movim.eu / TheGuardian · Yesterday - 08:00

    The tennis legend couldn’t be more famous, but seems puzzled that adoration eludes him. Likeability is complex

    There is a truth, not quite universally acknowledged, but worth knowing by anyone who achieves public prominence. Being famous and successful doesn’t necessarily equate to being liked. Just ask Novak Djokovic.

    One of the most recognisable people in the world for almost two decades, on the tennis court Djokovic often carries the aura of an invincible demigod. But in the court of public opinion, he has often shown himself to be a mere mortal.

    Mark Borkowski is a crisis PR consultant and author

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